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Two Questions that Drive All Marketing

Reaching Your Customers Where They Are At There are two questions I ask before starting any new marketing campaigns. Who are the customers that need what we are selling? Where can we communicate with these customers? Two basic questions, and seeking the answers to...

What Are Good Marketing Goals?

What Are Good Marketing Goals?

I network with many people in the marketing world, and it either breaks my heart or makes me laugh to see all the posts about high achievement, high performance, or high ticket success. People set these expectations that are either complete...

Swimming in a Sea of Acronyms – CPC

Swimming in a Sea of Acronyms – CPC

Next up in our Swimming in a Sea of Acronyms series: CPC. CPC (Cost Per Click) Defined CPC is another of those ubiquitous acronyms in the world of business marketing, specifically digital, or online marketing. CPC stands for “Cost Per Click” and refers to the billing...

Swimming in a Sea of Acronyms: SEM

Swimming in a Sea of Acronyms: SEM

This week's Swimming in a Sea of Acronyms is about SEM, a necessary term for any business owner or marketer to understand. SEM is also something you should learn to practice, and we will cover more of the practice of search engine marketing in other posts. What Is SEM...