When do KPIs Matter?
In corporate speak, you often hear people asking about the KPIs you will achieve with your...
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Author: N Paul Davis
Direct Response: The Key Part for Any Funnel
What is a direct response marketing campaign? Simply put, it is a marketing campaign designed to reach people when they are ready to make a decision; the campaign then gives them incentive to make a decision and interact with...
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Media: How to Communicate in the Information Age
I recently read an ad on Facebook about how all the large corporations are going to start moving...
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Social: Cutting through the noise and clutter
It is easy to be buried in the overwhelming volume of noise and clutter on social media. In order...
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Batching: How an Entrepreneur Makes Urgent Activities Less Urgent
In order to achieve high volume goals as entrepreneurs and small business owners, we have to use...
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