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A Cause for Celebration

A Cause for Celebration

Recently, some friends introduced us to "Taco Tuesday," and it has quickly become my kids' favorite day of the week. As we were discussing the day, my son said that it was his favorite day.  As we were discussing favorite days in the year he mentioned his birthday and...

Budgeting for Marketing

Budgeting for Marketing

My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: "If you gave me $100 and I gave you $1000 back, would you do it?" This is the key promise of marketing, and it is often disappointing, because...

5 Simple Tips to Do SEO

SEO, Search Engine Optimization, is one of the more technical parts of marketing. Business owners often ask me about it, and many marketers sell SEO by placing a huge emphasis on it. Our marketing goal is to help small business owners understand marketing and succeed...

Hold on A Little Longer

Hold on A Little Longer

As we prepare to reopen our businesses while practicing safe health measures, it can be disheartening to read headlines about the state of the economy, unemployment numbers, and others. At times like these, it is important to hold the line in our own thoughts. I have...