When to Outsource: How a Team Can do More than the Sum of its Parts
I previously wrote a post, When Outsourcing Doesn’t Make Sense. I wanted to take some time to look at the different times that outsourcing does make sense. In the context of building a team, there is internal outsourcing, where each team member fulfills certain roles....
Marketing vs Advertising: What’s the Difference?
Advertising vs Marketing: What’s the Difference? When I teach marketing, people want to talk about the best way to advertise. When I tell people I do marketing, they start asking me about Mad Men, a show about an advertisement business. But, are marketing and...
10,000 Hours: The Path to Expert
When you got up today, what tasks did you have on your plate? How can you practice them to become an expert?
When Outsourcing Doesn’t Make Sense
No matter what you do, there is someone or something that can do it better than you can, cheaper than you can, faster than you can. But... No one can be you. You Cannot Outsource Your Self Go to a real-estate course and they will tell you to outsource everything that...
Micro Goals for the Week
Setting micro-goals can be difficult because if we do the wrong activities, we get the wrong results. When you are setting micro-goals and waiting to see the results, it is slightly nerve-wracking. When we use micro-goals, we use daily and weekly reviews to change...
When do KPIs Matter?
In corporate speak, you often hear people asking about the KPIs you will achieve with your marketing, your project management, your so on and so on. But, it can be difficult to understand when to use a KPI to the greatest benefit for you and your customers. What Is a...
Direct Response: The Key Part for Any Funnel
What is a direct response marketing campaign? Simply put, it is a marketing campaign designed to reach people when they are ready to make a decision; the campaign then gives them incentive to make a decision and interact with your business in some way. This could be...
Media: How to Communicate in the Information Age
I recently read an ad on Facebook about how all the large corporations are going to start moving their advertising budget from traditional media to online platforms, specifically Facebook. The major shift has already happened and now we have a fragmented advertising...
Social: Cutting through the noise and clutter
It is easy to be buried in the overwhelming volume of noise and clutter on social media. In order to cut through that noise and clutter, you need to understand your audience, create focused content and publish it with predictability. We do this through our...
Batching: How an Entrepreneur Makes Urgent Activities Less Urgent
In order to achieve high volume goals as entrepreneurs and small business owners, we have to use both batching and other people's time. I am writing 30 posts at one time, in a batch, in this challenge reboot to help deal with the crazy schedule life throws at people...
