Real-Time Marketing Tip #4
There are so many motivational blogs on the idea that you take the hard times life brings you and turn them into something good. But, today's real-time marketing tip is going to tell you to do the opposite. Because, as the Dufflepods tend to say, there's nothing like...
A Ramadan Parable
For I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink, I was a stranger and you invited me in,I needed clothes and you clothed me, I was sick and you looked after me, I was in prison and you came to visit me. During...
Swimming in a Sea of Acronyms: CAC
What is CAC? As we swim through the sea of acronyms, another one we might run into is CAC. CAC stands for “Customer Acquisition Cost.” It’s an important metric that can help tell you the value of your marketing. How Is CAC Figured? At its most basic, CAC is the number...
Real-Time Marketing Tip – 3
Real-time marketing often happens in the between times, so we are constantly on the lookout for moments that are worth documenting and sharing. In other words, be prepared for randomness, and prepared to share it. While this is true in marketing, it is also true in...
Real-Time Marketing Tip April 24
Real-Time Marketing Tip #2 Although the internet gives us 24/7 access to our potential audience, it pays to take time to put down your phone, shut off the computer and do something else for a bit. From giving our eyes a break from close in work to taking time to...
Real-Time Marketing Tip April 20 2019
If retail's motto is location, location, location, marketing's motto is "listen, listen, listen." Real-Time Marketing Tip #1 Listen, listen, listen. It is easy to hear the advertisements about this marketing system and that marketing system that get people reliable...
Swimming in a Sea of Acronyms: CPI
And here is another acronym tackled by our real-time writing team. CPI. What is CPI? CPI is (another) digital marketing acronym that stands for “Cost per Impression.” Like CPC , CPI is a pricing model for digital ads. Unlike CPC, however, which is based on the number...
Manage Your Marketing with Micro-Goals
Do you often set goals that are too difficult to achieve? Running digital marketing for your small business requires an insane amount of knowledge and variety of skills to do well. Wait a minute, you may say: What about creating a simple funnel, sending traffic to it,...
Two Questions that Drive All Marketing
Reaching Your Customers Where They Are At There are two questions I ask before starting any new marketing campaigns. Who are the customers that need what we are selling? Where can we communicate with these customers? Two basic questions, and seeking the answers to...
What Are Good Marketing Goals?
I network with many people in the marketing world, and it either breaks my heart or makes me laugh to see all the posts about high achievement, high performance, or high ticket success. People set these expectations that are either complete...
