3 Marketing Plan Goals to Set Today
When your marketing is aligned, it feels like sales come easily. When marketing is off, business is difficult, we are always trying to chase another customer in order to stay ahead of the tax man and the bill collector. If your marketing is going great, you have...
A Cause for Celebration
Recently, some friends introduced us to "Taco Tuesday," and it has quickly become my kids' favorite day of the week. As we were discussing the day, my son said that it was his favorite day. As we were discussing favorite days in the year he mentioned his birthday and...
Budgeting for Marketing
My customers and students often ask why they should invest in regular marketing. Many sales people like to ask the question: "If you gave me $100 and I gave you $1000 back, would you do it?" This is the key promise of marketing, and it is often disappointing, because...
5 Steps to Building Your Business Plan and Marketing Plan
As we look forward to rebuilding our economy, many small business owners need to build a business plan and marketing plan in order to succeed. A clear plan helps set the stage for your daily activities and microgoals. With a plan in place, business owners have a...
How to Identify Your ROI From Ads
ROI, or Return on Investment, is often brought up by marketers and advertisers as the sole reason you should use their services. I have heard it 100 times and used it many times myself to help close a reluctant client: "If you give me $1 and I give you $10, why...
To The Mothers Who Inspire Us
To the moms who lead schools and train teachers, To the moms who provide for a family on their own, To the moms who manage life, home, and business, To the moms who live with chronic illnesses, To the moms who were there when we needed you, To the moms who gave birth...
5 Simple Tips to Do SEO
SEO, Search Engine Optimization, is one of the more technical parts of marketing. Business owners often ask me about it, and many marketers sell SEO by placing a huge emphasis on it. Our marketing goal is to help small business owners understand marketing and succeed...
Hold on A Little Longer
As we prepare to reopen our businesses while practicing safe health measures, it can be disheartening to read headlines about the state of the economy, unemployment numbers, and others. At times like these, it is important to hold the line in our own thoughts. I have...
Do The Math: Why Our Marketing is People-Focused not Numbers
Numbers do not drive my business. If you have been around marketing very long, you have heard marketers brag about their numbers. They talk about how many figures of revenue or profit they have made, they brag about returns and costs and brag about their notable...
4 Steps to Prepare a Marketing Plan
As we are building new marketing plans for clients, I always simplify the marketing plan to several basic questions and actionable steps. There are many people teaching different tips and tricks for marketing a business: funnel building, SEO, SEM, pay-per-lead...
