5 Steps to Building Your Business Plan and Marketing Plan
As we look forward to rebuilding our economy, many small business owners need to build a business plan and marketing plan in order to succeed. A clear plan helps set the stage for your daily activities and microgoals. With a plan in place, business owners have a...
How to Identify Your ROI From Ads
ROI, or Return on Investment, is often brought up by marketers and advertisers as the sole reason you should use their services. I have heard it 100 times and used it many times myself to help close a reluctant client: "If you give me $1 and I give you $10, why...
To The Mothers Who Inspire Us
To the moms who lead schools and train teachers, To the moms who provide for a family on their own, To the moms who manage life, home, and business, To the moms who live with chronic illnesses, To the moms who were there when we needed you, To the moms who gave birth...
5 Simple Tips to Do SEO
SEO, Search Engine Optimization, is one of the more technical parts of marketing. Business owners often ask me about it, and many marketers sell SEO by placing a huge emphasis on it. Our marketing goal is to help small business owners understand marketing and succeed...
Hold on A Little Longer
As we prepare to reopen our businesses while practicing safe health measures, it can be disheartening to read headlines about the state of the economy, unemployment numbers, and others. At times like these, it is important to hold the line in our own thoughts. I have...
Do The Math: Why Our Marketing is People-Focused not Numbers
Numbers do not drive my business. If you have been around marketing very long, you have heard marketers brag about their numbers. They talk about how many figures of revenue or profit they have made, they brag about returns and costs and brag about their notable...
4 Steps to Prepare a Marketing Plan
As we are building new marketing plans for clients, I always simplify the marketing plan to several basic questions and actionable steps. There are many people teaching different tips and tricks for marketing a business: funnel building, SEO, SEM, pay-per-lead...
Free Website and Hosting for 1 Year
PDS is offering a free website including design and content with hosting for 1 year as part of our continuing coronavirus recovery services. To read more about the 3-month marketing plan that we are giving away, go to our original post. Why This Special Announcement...
Need Floor Decals for Social Distancing?
Part of the coronavirus recovery is finding the right supplies and tools to open your business. For our retail customers, floor decals are just one of many products that you need to ensure your customers are following recommended standards for health. And, floor...
What is Your Reason in Business?
"Now to what higher object, to what greater character, can any mortal aspire than to be possessed of all this knowledge, well digested and ready at command, to assist the feeble and friendless, to discountenance the haughty and lawless, to procure redress to wrongs,...
