Real-Time Marketing Tip April 20 2019
If retail's motto is location, location, location, marketing's motto is "listen, listen, listen." Real-Time Marketing Tip #1 Listen, listen, listen. It is easy to hear the advertisements about this marketing system and that marketing system that get people reliable...
Swimming in a Sea of Acronyms: CPI
And here is another acronym tackled by our real-time writing team. CPI. What is CPI? CPI is (another) digital marketing acronym that stands for “Cost per Impression.” Like CPC , CPI is a pricing model for digital ads. Unlike CPC, however, which is based on the number...
Manage Your Marketing with Micro-Goals
Do you often set goals that are too difficult to achieve? Running digital marketing for your small business requires an insane amount of knowledge and variety of skills to do well. Wait a minute, you may say: What about creating a simple funnel, sending traffic to it,...
Two Questions that Drive All Marketing
Reaching Your Customers Where They Are At There are two questions I ask before starting any new marketing campaigns. Who are the customers that need what we are selling? Where can we communicate with these customers? Two basic questions, and seeking the answers to...
What Are Good Marketing Goals?
I network with many people in the marketing world, and it either breaks my heart or makes me laugh to see all the posts about high achievement, high performance, or high ticket success. People set these expectations that are either complete...
7 Actions to Take to Be Proactive in Your Marketing
The average human is passive, floating along the tides of life with all the flim-flam and flotsam that life throws at us. If you want your business to be successful, you will need to do more than float passively through your marketing. What does it mean to be a...
When Should You Use Facebook for Marketing a Business?
Guess what? Not every business should be on Facebook. And some business that have websites now could probably get by with only using Facebook for marketing a business. What is the difference between those who shouldn’t use Facebook and those who could use it as their...
Swimming in a Sea of Acronyms – CPC
Next up in our Swimming in a Sea of Acronyms series: CPC. CPC (Cost Per Click) Defined CPC is another of those ubiquitous acronyms in the world of business marketing, specifically digital, or online marketing. CPC stands for “Cost Per Click” and refers to the billing...
Swimming in a Sea of Acronyms: SEM
This week's Swimming in a Sea of Acronyms is about SEM, a necessary term for any business owner or marketer to understand. SEM is also something you should learn to practice, and we will cover more of the practice of search engine marketing in other posts. What Is SEM...
Real-Time Marketing: The Needed Ingredient for Social Change
I often have people ask me why I love marketing; I love getting asked this question! I was talking to a friend here in Cairo about the fact that 40% of Egypt's populace is living on less than $1 a day. I mentioned my desire to help them being hindered by the fact that...
