Micro Goals for the Week
Setting micro-goals can be difficult because if we do the wrong activities, we get the wrong results. When you are setting micro-goals and waiting to see the results, it is slightly nerve-wracking. When we use micro-goals, we use daily and weekly reviews to change...
When do KPIs Matter?
In corporate speak, you often hear people asking about the KPIs you will achieve with your marketing, your project management, your so on and so on. But, it can be difficult to understand when to use a KPI to the greatest benefit for you and your customers. What Is a...
Direct Response: The Key Part for Any Funnel
What is a direct response marketing campaign? Simply put, it is a marketing campaign designed to reach people when they are ready to make a decision; the campaign then gives them incentive to make a decision and interact with your business in some way. This could be...
Media: How to Communicate in the Information Age
I recently read an ad on Facebook about how all the large corporations are going to start moving their advertising budget from traditional media to online platforms, specifically Facebook. The major shift has already happened and now we have a fragmented advertising...
Social: Cutting through the noise and clutter
It is easy to be buried in the overwhelming volume of noise and clutter on social media. In order to cut through that noise and clutter, you need to understand your audience, create focused content and publish it with predictability. We do this through our...
Batching: How an Entrepreneur Makes Urgent Activities Less Urgent
In order to achieve high volume goals as entrepreneurs and small business owners, we have to use both batching and other people's time. I am writing 30 posts at one time, in a batch, in this challenge reboot to help deal with the crazy schedule life throws at people...
Micro-Post Challenge: The Reboot
I set a goal to do 1 micro-post a day for one year. When you set a challenge, you do not have the tools or knowledge to hit it at first. So, we learn, change our actions, and practice improvements until we can hit it. Challenge: 1 Post a Day for the Next Year,...
How Do I Convince Customers to Buy?
How Do I Convince Customers to Buy? I have had people ask me this question many times. I have asked it myself in over 15 years of sales and marketing experience. The answer is simple and frustrating: you don't. People often talk about sales as if the goal is to be...
Building Joy in Business
I am constantly learning what it means to have joy. It can be easy for us to place too much value on our work or other measurements of success. Today, I was reminded of the joyful moments that are so much more than the goals I set when my son walked into the room. I...
The Power of Appreciation
One of the most powerful aspects of micro-goals is that you can take time to appreciate the little things in life. From a hug to reading with family, from writing a blog to doing billable work, each little step we take towards our goals and our business's success can...
