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A Ramadan Parable

A Ramadan Parable

For I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink, I was a stranger and you invited me in,I needed clothes and you clothed me, I was sick and you looked after me, I was in prison and you came to visit me. During...

Real-Time Marketing Tip – 3

Real-Time Marketing Tip – 3

Real-time marketing often happens in the between times, so we are constantly on the lookout for moments that are worth documenting and sharing. In other words, be prepared for randomness, and prepared to share it. While this is true in marketing, it is also true in...

Two Questions that Drive All Marketing

Reaching Your Customers Where They Are At There are two questions I ask before starting any new marketing campaigns. Who are the customers that need what we are selling? Where can we communicate with these customers? Two basic questions, and seeking the answers to...