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Real-Time Marketing Tip – 3

Real-Time Marketing Tip – 3

Real-time marketing often happens in the between times, so we are constantly on the lookout for moments that are worth documenting and sharing. In other words, be prepared for randomness, and prepared to share it. While this is true in marketing, it is also true in...

Two Questions that Drive All Marketing

Reaching Your Customers Where They Are At There are two questions I ask before starting any new marketing campaigns. Who are the customers that need what we are selling? Where can we communicate with these customers? Two basic questions, and seeking the answers to...

What Are Good Marketing Goals?

What Are Good Marketing Goals?

I network with many people in the marketing world, and it either breaks my heart or makes me laugh to see all the posts about high achievement, high performance, or high ticket success. People set these expectations that are either complete...