How Do I Convince Customers to Buy?
I have had people ask me this question many times. I have asked it myself in over 15 years of sales and marketing experience.
The answer is simple and frustrating: you don’t. People often talk about sales as if the goal is to be able to sell snowballs to eskimos.
During my class here in Cairo tonight, I came up with a better saying.
Don’t sell snowballs to Eskimos.
Don’t sell sand to Egyptians.
And don’t sell lies to anybody.
Serve your customer and you don’t have to convince them to buy.