Real-time marketing often happens in the between times, so we are constantly on the lookout for moments that are worth documenting and sharing.
In other words, be prepared for randomness, and prepared to share it.
While this is true in marketing, it is also true in leadership, as Derek Sivers points out so well in the following video:
If you want to be a marketer, or a leader, or just have a really good time,
Be the lone nut.
Be prepared to be random.
Real-Time Marketing Tip #3 – Be Prepared for Random
Oh, and don’t forget to document it for the next guys.