Salesperson or Digital Marketer
Tight budgets. Not enough time. Too much work to do.
If so, you are not alone. Small business owners are constantly telling me about how many hats they wear. Marketing, sales, product design, website design, social media marketing, traditional marketing, landing pages, funnels, lead generation, customer service, employee management…
The list goes on. But, how do you change the overwhelm?
Hire a virtual assistant. Automate your funnel. Hire a customer service rep. Hire a salesperson. Pay for Google ads. As you can see, there are so many options for managing your overwhelm; the choices are overwhelming!
Although I cannot speak towards when you should hire an accountant or bookkeeper (although I could definitely recommend some), I will speak about how to simplify your marketing/sales processes.
Marketing and Sales Options
Before we dive in, here are the tasks and results that the sales/marketing spectrum covers. If you already feel confident that you understand what sales and marketing is, feel free to skip to the next bold section title.
Marketing and sales include, but are not limited to, the following:
- Social Media Content – Regular posting on the best site for your business, be it Facebook, Twitter, LinkedIn, or Pinterest
- Social Media Advertisements – Content increases engagement, advertising gets you in front of new people. You need both.
- Search Engine Optimization – Have you recently used Google, Bing, or Yahoo? If you answered yes to the last one, wow! We should talk. Seriously though, SEO helps your website show up when people are looking for businesses like yours.
- Search Engine Marketing – The only guaranteed way to get at the top of search results, search engine marketing is often as confusing as it is expensive.
- Website Content Marketing – This is part SEO, part social media marketing, and entirely based on understanding who you want to look at your website. It includes blogging regularly and planning engaging content on every page of your website.
- Inbound Marketing – Using SEO and content marketing, how do you turn strangers into your customers and raving fans using digital mediums.
- B2B and B2C Sales – I know, I am including a lot in this one point. But, we will explore sales more later. B2B is business-to-business and it requires a different sales process from B2C or business-to-consumer sales.
- Traditional Marketing – Radio, TV, newspapers, brochures and media kits can all play a part in modern marketing strategy.
- Product Development – Marketing seeks to understand the market, people who are interested in your business or organization. Understand your market, and you will know what new products and services to design for them.
- Market Strategies – When do you take a new product public? When do you expand your business type (ie from online retail to physical commerce)?
As you can see, just managing your marketing/sales activities is more work than a single person could ever handle. So, if you are looking to simplify your business marketing, what do you look for in that first person to help your overwhelm?
When to Hire a Salesperson
A good salesperson will make your business soar. But, you have to have more lined up to create a positive relationship with a salesperson. Since salespeople take commissions, they usually expect less from you up front. But, a salesperson will need more from a business owner because of that.
If you have a business with a ready product or service and the ability to handle a fast increase in sales, this might be a great time to hire a salesperson.
When to Hire a Digital Marketer
Since marketers usually work for multiple customers, a digital marketer can provide services at different stages of your business journey. For the majority of businesses, a digital marketer can really reduce the workload and stress of running your small business.
You should hire a digital marketer when you need some specific work on a website, social media channel, or audio or visual work.