Largest Social Media Sites
Do you know the largest social media sites in the world? Are you actively marketing your business on all the latest social media trends?
The truth of the matter is, no small business needs to be on all the largest social media sites. The largest sites, in order according to Statista are Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat.
Social Media Sites vs Chat
Small businesses need to realize that social media sites include 2 different types of social media sites: chat platforms like Messenger and WhatsAPP and networking/content sites like Facebook and YouTube.
Chat is a large and growing section of the market and businesses who market to the younger generations or internationally need to pay attention to social chat apps.
Not All Social Media Channels Are Created Equal
The best social media site for your business may not be the largest. And, if you attempt to build a presence for your business on all the largest social media platforms, you will be overwhelmed.
The right social media marketing understands who your target customer is, where they spend time online researching products or services, and puts you in front of them in that specific social media marketing site.
Find Your market First
I have heard it said multiple times that until you have your first customer, you are not a business; you are a hobby. A paying customer transforms many dreams into reality, The same principle applies to social media marketing, but on a larger scale. If you cannot get customers to pay for your product or service using social media, this is a problem.
Finding your market includes having current customers, understanding what pain points you help solve, and communicating those solutions to potential customers.
Social media marketing does not need to be complicated, but it does need to speak to the right people about what your business is.