One of the biggest questions you can ask yourself as an SEO is: “Why am I not ranking higher on search results?”
SEO is short for search engine optimization. Industry leader MOZ defines SEO as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
I would add study to that definition. SEO is the study and practice of increasing quantity and quality of traffic to your website through organic search engine results. When I first practiced SEO nearly 20 years ago, I was so frustrated with how spammy it was that I didn’t touch a website for commercial purposes for approximately 10 years.
Why Is SEO Human-Focused?
In the last 10 years, SEO went from a spammy practice of placing every variety of word you could think of: wood tables, wooden table, etc on the page. Because of advances in technology and quality control, SEO is becoming a study of both the technology and businesses behind search engines we use everyday and the people using search engines.
I have watched as Google leads the way with updates to their algorithm that frequently frustrate people who had all the tricks figured out and delight marketers like myself: people reaching people in real-time. Changes I have seen in SEO include:
- More emphasis on user behavior (do you immediately return to the search engine after clicking on a link? How much time do you spend on page?)
- More emphasis on content (as search engines process billions of pages of data, they begin to see what people enjoy writing and reading. You want your content to be readable by people).
- Changing Local – You cannot list a new business address at a UPS store, or other mailboxes. This was one of the spammy practices that businesses like Google wanted to cut down on. If you are going to say you have a location in Uptown Charlotte, you need to have a location in Uptown Charlotte (Coworking spots are a great affordable way to open a new office in an area you want to expand in).
So, as I have been studying and practicing SEO for years, the value of speaking directly to your audience and taking the time to build trust with them has become the defining force behind SEO.
Why Real-Time SEO
The time for building trust with SEO drives many marketers to attempt to short-cut portions of this: from link-building to content creation. They create lists of sites that will give links to your site and sell the lists to other marketers. They pay writers $2.00 a post for blog content. They attempt to use AI to create the content (when AI writers are still leagues away from passing the Touring test).
At Paul Davis Solutions, SEO is an essential part of all our real-time marketing service packages. But, we do not try to circumvent the amount of time and capital it takes to build that trust and communicate with your customers.
Why Real-Time Marketing SEO Requires a 3 Month Minimum
Since we are building trust and creating content in real-time, you will not see the best results of our SEO practices for at least 3 months of marketing.
Now, when we have done less than our recommended amount of work for under 3 months, we get good results. One customer who had 1.5 months of SEO received the following numbers for our work:
|1.5 Month Marketing Results for Client||Views||Clicks to Website||Calls||Directions||PDS Costs|
|Google Local Page 1||2890||70||64||1|
|Google Local Page 2||1370||16||36||1|
|Google Ad 1||386||31||17||58.63|
324 leads from 1.5 months of SEO is not bad.
We can do better and want to do better. Because we desire to build trust with you and your brand, our Real-Time Marketing SEO requires a 3-month minimum.